Today I am very proud to go over some of the basic steps we use every day to rank websites higher on search engines like Google. You likely are looking for the best local SEO agency to help your website perform better and reach a wider audience. In fact, we were able to rank our website comebefound.com on the first page of Google in just under 2 months using these steps.
We accomplished this despite the following challenges:
The website was only just recently developed and published
There are a number of other websites competing for the keywords
We wanted to use zero referring domains or backlinks
We will go over some of the steps we used to accomplish this, and demonstrate what we can do for your website as well.
Focus Your Content to Match Your Searcher’s Intent
I know what you must be thinking; this is a no brainer right? Well, not exactly. Sometimes you might have a great idea or topic to write about in a blog post, or have a service or product line that you want to promote, but that alone may not be enough. To simply write about or include it on your site may not give you the results you were expecting. This is what we refer to as “searcher’s intent”. You have to put yourself in your potential customer’s shoes:
What would I want to see?
Are searchers going to be looking for information, to buy something, or research a topic?
How can I provide the most relevant and highest quality content?
At comebefound.com, we strive to be the best local SEO agency we can be for our customers, and our website had to reflect that. We tried, and if you ask us, succeeded, to appeal to the local business owner who has a website but wants more from it. By matching our searcher’s intent to our website and various pages, we drive users to our site and hopefully to our services.
Much of the most recent updates to search engines like Google involve the technical on-page configuration as well as content. It will not matter much if you have the best-written article or page describing your services if search engines cannot understand it and crawl it properly. The best way to go about this is to cover all of the latest best practice guidelines published.
Some of the technical aspects to look for are:
Accurate Page Redirections
Properly Tagged Images
Once you lock those down, you will be on your way to meeting or exceeding the latest technical requirements to rank higher up the Google ladder.
Secure is The Only Way to Go
Today, more and more websites have moved their pages over to an encrypted, secure platform. Years ago, you only wanted to look for a secure site when making purchases online. However, today security is a concern for basically any site you visit. Using HTTPS (HTTP over TLS) is essentially mandatory for any website that wants to meet Google’s big “G” seal of authority.
As a local SEO agency, we want to provide the best example we can of how to configure a website properly. That involves not only purchasing and properly installing and configuring a secure certificate, but also ensuring there is no unsecured content available at all on the domain, period.
Do you like checklists? A quick checklist to do this is:
And the List Goes On…
There is much more to go into from an SEO perspective regarding a properly configured website, content, and integrations, but this is where it starts. These are also the exact approaches we took to establishing our website comebefound.com as the best local SEO agency site for you to find.
If you would like us to see how we can help your website, why not contact us today?